Building businesses beyond borders
International expansion,
from strategy to operation.
Merova International advises companies on entering new markets and building the local operations to support long-term growth.
Our work spans market assessment, entry strategy, local establishment, operational implementation, team building and the development of local management. We combine strategic advice with hands-on execution, supporting management from the initial market assessment through to the establishment and development of the local operation.
Strategic advice and hands-on execution.
Market assessment. Entry strategy. Local establishment. Operational implementation. Team building and local management.
Advice and execution within one engagement.
Entering a new market involves a series of connected decisions: which country and on what commercial logic, which entry model and legal structure, which partners and advisers, what the operation costs to establish and run, and who leads it locally.
We support management through each of them, from the initial assessment through to an operation that is established, staffed and developing under local leadership. Scope, deliverables, timetable and responsibilities are agreed before work begins.
About the firmWho we work with.
We work with corporates, private equity portfolio companies and family-owned groups establishing or developing operations outside their home market.
- 01
Industrial & manufacturing
- 02
Technology & software
- 03
Professional & business services
- 04
Consumer & distribution
- 05
Energy & infrastructure
- 06
Healthcare & life sciences
What we do.
Engaged as a complete expansion programme, or as a single piece of work within one, with deliverables and fees agreed in advance.
- 01
Market assessment
Assessment of demand, competition, cost base, regulation and route to market, brought together into a clear view of whether and how the market can be entered.
- 02
Entry strategy
Definition of the entry model, legal form, ownership, tax and funding, aligned with the operation the business intends to run locally.
- 03
Local establishment
Incorporation, banking, registrations, premises, licensing and insurance, managed as a single programme with local advisers.
- 04
Operational implementation
Suppliers and partners, processes and systems, logistics, and the financial and compliance controls the operation will run on.
- 05
Team building & local management
Local structure and roles, recruitment of the country lead and key hires, and the development of local management.
How we work.
A four-phase engagement, with defined deliverables at each phase and a single reporting line into your management team.
Assess
We assess the market against your commercial objective and set out what entry would involve.
Structure
We define the entry model, the structure, the budget and the timetable.
Establish
We set up the entity and the operation, working with local advisers throughout.
Develop
We support management as the operation stabilises and local leadership takes it on.
Considering a new market?
Tell us the market you are looking at and the operation you want to establish there. We will come back with our view on the opportunity, the work involved, an indicative budget and how an engagement would be structured.
Speak to our teamAll first conversations are treated as confidential.