About the Firm
Business does not stop at the border.
Merova International is an international expansion consultancy. We advise boards and management teams on entering new markets, and we implement the operations that follow.
Expansion places a long sequence of interdependent decisions in front of leadership: which territory and on what commercial logic, in what legal and tax structure, with which counterparties, at what cost and over what horizon, who is appointed to lead it, and which functions transfer from the existing business.
We support those decisions with evidence, and then execute them in market alongside your management — with counsel, accountants, banking contacts and sector specialists we have worked with previously in each jurisdiction.
Who We Are
Founded by operators who have scaled businesses across borders.
The firm was established by entrepreneurs and senior operators rather than career advisers. Our partners have founded and led companies, raised and deployed capital, incorporated entities in unfamiliar jurisdictions, recruited and managed local teams, and carried personal accountability for the outcome.
That experience spans the full lifecycle: securing first customers, building the commercial and operating platform, cross-border structuring and financing, scaling headcount, and preparing businesses for investment or sale.
It shapes how we work. Analysis is written to be acted on, recommendations carry an implementation path, and our performance is judged by the operation we leave behind.
Evidence. Structure. Execution.
We are engaged where the decision becomes an operating business.
Our Principles
Accountable
We do not issue recommendations we would not be prepared to implement ourselves, and we accept responsibility for delivery.
In market
Every mandate is supported by counsel, advisers and operators established in the territory — not assessed remotely against a template.
Proportionate
Engagements are scoped to the decision at hand, from a single workstream to a complete establishment programme.
Measured over time
We assess our work by how the operation performs a year after handover, not by the completion of a deliverable.
International in scope. Local in execution.
Regulation, labour markets, commercial custom and supplier landscapes differ materially between jurisdictions. Legal form, counterparties and operating design must be built for the country in which the business will actually trade.
We therefore combine cross-border expansion experience with established local capability: counsel, accountants, banking relationships and sector specialists we have instructed and worked alongside in each market.
Between the decision and the operation.
Set out the territory and the operation you intend to establish. We will set out what it requires, in what sequence, and at what cost.
Speak to our team